It was a very different Royal Ascot this year – being held behind closed doors. But lots of people still got involved with the style of the occasion by dressing up in their finery at home for the #styledwiththanks charity appeal. Never knowingly underdressed I of course seized the opportunity to join in!  With all events cancelled due to the Covid-19 pandemic, small occasion wear businesses have been hit particularly hard – who wants to buy a hat with no weddings to go to?! Well apparently some ladies do as all six hats in the charity hat sale at The Cotswold Hat Club were sold!

I’ve detailed below all the outfits from my Royal Ascot at Home feature – lots of the discount codes expire today but some are valid until the end of June – see the brand profiles at the bottom of the page for details. The end of lockdown may be in sight, so wouldn’t it be nice to have a fancy outfit to re-enter reality with?!

N.B. I don’t take any commission from the sales in my Royal Ascot at Home feature – all profits made go to the designers and charities. All outfits on loan for the week.

Unless otherwise stated my discount codes mentioned below will be valid from 14-30 June 2020 

Click here if you would like to make a direct donation to the Royal Ascot Charity Appeal

Find out more about the charities Royal Ascot is raising funds for here.

Saturday 20 June 2020

1.  Hat 1 – Camilla Rose ; Hat 2 – Juliette Botterill / Cotswold Hat Club.
2. Dress – Caroline Charles. 25% off with my code: THELADYSMAID25
3. Clutches – Wilbur & Gussie . 10% of sales go to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch.
4. Shoes – Marks & Spencer

Friday 19 June 2020

1. Hat – Juliette Botterill at The Cotswold Hat Club.
2. Dress Coat – Made to order from Lisa Redman. 15% off bespoke orders when quoting The Lady’s Maid.
3. Bag – L.K. Bennett
4. Shoes – Boden

Dress – Stine Goya at Mojo & McCoy. 20% off with the discount code: theladysmaid20

1. Hat – Juliette Botterill/Cotswold Hat Club.
2. Dress and dress coat – Lalage Beaumont. A 10% discount at Lalage Beaumont is available during Royal Ascot week with the code: THELADYSMAID. A further 10% of sales will be donated to the Royal Ascot Charity Appeal.
3. Bag and shoes – Sargasso & Grey. 15% off with the code: ladysmaid. 10% of profits will be donated to the Royal Ascot Charity Appeal.
4. Earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal

Thursday 18 June 2020 

25% off full price items at Caroline Charles is available until 30 June. and 10% of profits will be donated to the Royal Ascot Charity Appeal. Discount code: THELADYSMAID25.

1. Pink jacquard coat and dress – Caroline Charles. 25% off with my code: THELADYSMAID25
2. Hat – Juliette Botterill from The Cotswold Hat Club
3. Clutch – Wilbur and Gussie. 10% of sales go to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch.
4. Earrings – Jennifer Gibson 
5. Shoes – Boden 

1. Mango dress coat and dress  – Caroline Charles. 25% off with my code: THELADYSMAID25
2. Earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal
3. Hat – Juliette Botterill from The Cotswold Hat Club
4. Clutch – Wilbur & Gussie

Wednesday 17 June 2020

1. Hat – Rachel Trevor-Morgan
2. Dress – Ethereal London . 10% with the discount code: ladysmaid10. 10% of sales will be donation to the Royal Ascot Charity Appeal.
3. Bag  and Shoes – Sargasso & Grey 15% off with the code: ladysmaid. 10% of profits will be donated to the Royal Ascot Charity Appeal.
4. Earrings – Susan Caplan.  15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal

Featured in The Daily Telegraph on 19 June 2020:

Tuesday 16 June 2020

1. Hat – Camilla Rose Millinery. 10% of sales at Camilla Rose during Royal Ascot week will be donated to the Royal Ascot Charity Appeal. (Please quote The Lady’s Maid at time of sale).
2. Dress – Mojo & McCoy / Saloni. 20% off using the discount code: theladysmaid20.
3. Bag – Wilbur & Gussie. 10% of sales go to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch.
4. Earrings – Sister Sister Collective.
5. Shoes – M&S

Monday 15 June 2020

1. Dress: Lalage Beaumont. A 10% discount at Lalage Beaumont is available during Royal Ascot week with the code: THELADYSMAID. A further 10% of sales will be donated to the Royal Ascot Charity Appeal.
2. Hat: Cotswold Hat Club / Rosa Olivia Millinery
3. Bag: Wilbur & Gussie. Customised Charlie clutch with a horse brooch. Free rainbow crystal brooch on all purchases made with the code: TLMRAINBOW.
4. Earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal
5. Shoes: Marks & Spencer

Featured Brands:

I’ll be posting a new premium hat below each day, Monday 15 – Saturday 20 June up for sale at  The Cotswold Hat Club. 20% of the purchase price will be donated to the Royal Ascot Charity Appeal. Contact Rachel at The Cotswold Hat Club directly to purchase.

Styling ideas for these hats:

1. Hat – Sophie Hunter at The Cotswold Hat Club. SOLD. Contact Cotswold Hat Club to purchase. 20% will be donated to the Royal Ascot Charity Appeal.
2. Dress – Suzannah at Mojo & McCoy.  20% off using the discount code: theladysmaid20
3. Bag – Wilbur & Gussie. Free rainbow crystal brooch on all purchases made with the code: TLMRAINBOW.
4. Shoes – Sargasso & Grey. 15% off with the code: ladysmaid. 10% of profits will be donated to the Royal Ascot Charity Appeal.
5. Earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal

1. Hat by Jennifer Wrynne at The Cotswold Hat Club. SOLD. Contact Cotswold Hat Club to purchase. 20% will be donated to the Royal Ascot Charity Appeal.
2. Mango jacquard coat – Caroline Charles. 25% off full price items at Caroline Charles is available during Royal Ascot week and 10% of profits will be donated to the Royal Ascot Charity Appeal. Discount code: THELADYSMAID10.
3. Earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal
4. Bag – Wilbur & Gussie. 10% of sales go to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch.
5. Shoes – L.K. Bennett.

1. Hat – Sarah Cant at Cotswold Hat Club. SOLD. Contact Cotswold Hat Club to purchase. 20% will be donated to the Royal Ascot Charity Appeal.
2. Dress – Samsoe & Samsoe at Mojo and McCoy. 20% off using the discount code: theladysmaid20.
3. Bag – Wilbur & Gussie. 10% of sales go to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch.
4. Earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal
5. Shoes – Boden.

1. Hat – Cotswold Hat Club/Julie Kenny – £75.  Contact Cotswold Hat Club to purchase. 20% will be donated to the Royal Ascot Charity Appeal.
2. Dress – Mojo & McCoy/Libelula. 20% off with the discount code: theladysmaid20
3. Earrings – Susan Caplan.
4. Bag – Wilbur & Gussie. Free rainbow crystal brooch on all purchases made with the code: TLMRAINBOW.
5. Sandals – Aquazurra. 

1. Pink Cara Meehan hat – Cotswold Hat Club. SOLD. Contact Cotswold Hat Club to purchase. 20% will be donated to the Royal Ascot Charity Appeal.
2. Pink dress – Lalage Beaumont. A 10% discount is available during Royal Ascot week with the code: THELADYSMAID. A further 10% of sales will be donated to the Royal Ascot Charity Appeal.
3. Vintage earrings – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal
4. Charlie silver glitter clutch – Wilbur & Gussie. Free rainbow crystal brooch on all purchases made with the code: TLMRAINBOW
5. Shoes – Nicholas Kirkwood.

1. Navy wide brimmed hat by Bundle Maclaren  SOLD. Contact Cotswold Hat Club to purchase. 20% will be donated to the Royal Ascot Charity Appeal.
2. Navy/ivory polka dot dress and green stretch luxe dress – Bombshell London. 15% off with the code: LADYSMAID15. 5% will be donated to the Royal Ascot Charity Appeal.
3. Pearl necklace – Caroline Charles. 10% off with the code: THELADYSMAID10. 10% will be donated to the Royal Ascot Charity Appeal.
4. Navy suede heels and Navy suede clutch – Sargasso and Grey. 15% off with the code: ladysmaid. 10% will be donated to the Royal Ascot Charity Appeal.
5. Navy glitter clutch – Wilbur and Gussie. Enter the code: TLMRAINBOW for a free rainbow crystal brooch with every purchase. 10% of all sales are donated to the World Health Organisation’s COVID-19 Solidarity Response Fund.
6. Pearl Earrings and Hummingbird brooch – Susan Caplan. 15% off with the discount code: LADIESMAIDxSC. 10% will be donated to the Royal Ascot Charity Appeal
7. Emerald/navy heels – Boden.

Lalage’s designs combine classical elegance with distinctive detailing for a look that embodies sophistication and style.  Her collection is feminine but without the frills so ideal for a wide range of occasions from work to weddings. This dress coat is one of my favourite styles as I think it flatters most figures and is easy to wear – I love the little brocade detailing on the cuffs and front fastening. Lalage also has a great collection of stylish handbags in a wide range of colours, handcrafted in Italy and Spain, using the finest Italian leather.

A 10% discount at Lalage Beaumont is available during Royal Ascot week with the code: THELADYSMAID. A further 10% of sales will be donated to the Royal Ascot Charity Appeal.

Rachel Trevor-Morgan holds a Royal Warrant as Milliner to HM The Queen and operates from a 17th century atelier in St James’s, London. She is renowned for her beautiful handwork and design resulting in the glamorous, feminine elegance on which she has built her reputation. Her success arises from a passion for her craft, and an understanding of the balance required for a hat to flatter and finish an outfit.

Rachel Trevor Morgan is currently holding a special sale with 50% off her SS20 collection.

Mojo and McCoy sell a great range of unique labels including Saloni, Beulah and Temperley. They are offering my followers 20% off full price items using the discount code: theladysmaid20 

Wilbur & Gussie is a British handbag brand created by London-based design duo Brett Tyne and Lucy Lyons who named the brand after their childhood pets. The classic envelope silk clutches are perfect for accessorizing elegant occasion wear and I love the way you can add a touch of whimsy by customizing the clutch with a brooch – they have everything from a frog to a fish! Their clutches have the royal seal of approval too and have been carried by The Duchess of Cambridge and The Duchess of Sussex .

Wilbur & Gussie are currently donating 10% of all sales to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch pictured above.

Caroline Charles has run a successful fashion business for 50 years.  A popular designer with the late Diana, Princess of Wales, Caroline was made an OBE in 2002. Her classic and colourful dresses and coats are a perfect choice for formal events like Royal Ascot. She also has a really pretty range of tea dresses for more casual summer occasions. This pretty pastel “fleur” dress is one of my favourites.

25% off full price items at Caroline Charles is available until 30 June and 10% of profits will be donated to the Royal Ascot Charity Appeal. Discount code: THELADYSMAID25

Susan Caplan is a luxury vintage costume jewellery brand combining both vintage and contemporary style. There’s something for everyone here – from classic elegant pearls to big bling brooches!

15% off all jewellery at Susan Caplan is available with my discount code and 10% of profits will be donated to the Royal Ascot Charity Appeal

Discount Code: LADIESMAIDxSC

Ethereal London create some really feminine, elegant silk dresses all designed, sourced and produced in the UK. I love the way their dresses offer various sleeve lengths and hem lengths to cater for different tastes. Two of my favourites are the Ophelia Dark for autumn/winter and the Ophelia Light for spring/summer.

Etheral London are offering 10% off their collection using the discount code: ladysmaid10. 10% of sales will be donation to the Royal Ascot Charity Appeal.

Camilla Rose hats always add a fun flourish to your occasion wear. I find they’re perfect for those hard to accessorise multi-coloured dresses. The Volute in emerald green is a particular favourite of mine,

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10% of sales at Camilla Rose during Royal Ascot week will be donated to the Royal Ascot Charity Appeal. (Please quote The Lady’s Maid when purchasing).

I’ve long been a fan of the timeless elegance of Katherine Hooker coats. They currently have a sale on with up to 65% off and a new Spring/Summer collection of pretty floral tea dresses.  Katherine Hooker are offering 10% off during Royal Ascot week and a 10% donation on profits to the Royal Ascot Charity Appeal. Discount code: LADYSMAID10.

Sargasso & Grey make “shoes that don’t squeeze” featuring a wider toe box to  give feet a little extra breathing space. They use memory foam padded insoles for softness underfoot, and breathable arch supports to help tired feet feel fit and fresh. A perfect choice for Mother’s of the Bride on their feet all day!

15% off all shoes and bags at Sargasso & Grey and 10% of profits will be donated to the Royal Ascot Charity Appeal

Discount Code: ladysmaid

Lisa Redman‘s silk velvet headbands and bows are handmade in Lisa’s Notting Hill studio and hand embellished with enamel pearl and Swarovski crystal.

Available to pre-order in all the colours of the rainbow seen below.

Please contact Lisa Redman for enquiries or to pre-order.

10% of sales at Lisa Redman will be donated to the Royal Ascot Charity Appeal.

VAAI London is an emerging designer creating elegant dresses and silk separates with an Eastern influence, designed in London and made in ateliers in the UK or New Delhi, India. I’m a dress person usually but I love their silk palazzo pants. They currently have a sale on with up to 40% off selected pieces and are donating 10% of sales to the Royal Ascot Charity Appeal on purchases made with the code: THELADYSMAID. Vaai will be at the Luxury Designer Collective Pop-up in Marylebone from Tuesday 16 June.

Katya Wildman, a former television costume designer couldn’t find the right dress for her curves so she went ahead and designed one and Bombshell was born!

Katya is an expert in designing dresses with draping and panelling in all the right places to flatter the female form. My favourite style is the new silk Grace tie front shirt dresses in these rich emerald and regal purple colours.  Bombshell is offering my followers 15% off during Royal Ascot week. Discount code: LADYSMAID15. 5% of sales will be donated to the Royal Ascot Charity Appeal.