Royal Ascot might not be going ahead in it’s usual spectacular form this year but that doesn’t mean we have to miss out on the fashion fun!  The spring/summer event season has been particularly difficult for small occasion wear businesses this year so I’m happy to be showcasing a few on this page during “Royal Ascot At Home”, some of whom are offering exclusive discount codes to my followers alongside charity donations. So if you’ve got a postponed wedding to attend later this year or next year,  now is a good opportunity to plan ahead and support these small businesses whilst also helping to raise money for charities helping those affected by Covid-19. Or even if you haven’t got a wedding to go to I think we could all do with a lockdown treat!

Click here if you would like to make a direct donation to the Royal Ascot Charity Appeal

Find out more about the charities the appeal is raising funds for here.

Featured Brands:

I’ll be posting a new premium hat on my Royal Ascot at Home page each day, Monday 15 – Saturday 20 June up for sale at  The Cotswold Hat Club. 20% of the purchase price will be donated to the Royal Ascot Charity Appeal.

Unless otherwise stated the discount codes mentioned below will be valid from 14-30 June 2020 

Lalage’s designs combine classical elegance with distinctive detailing for a look that embodies sophistication and style.  Her collection is feminine but without the frills so ideal for a wide range of occasions from work to weddings. This dress coat is one of my favourite styles as I think it flatters most figures and is easy to wear – I love the little brocade detailing on the cuffs and front fastening. Lalage also has a great collection of stylish handbags in a wide range of colours, handcrafted in Italy and Spain, using the finest Italian leather.

10% of sales at Lalage Beaumont during Royal Ascot week will be donated to the Royal Ascot Charity Appeal. (Quote The Lady’s Maid when purchasing).

Rachel Trevor-Morgan holds a Royal Warrant as Milliner to HM The Queen and operates from a 17th century atelier in St James’s, London. She is renowned for her beautiful handwork and design resulting in the glamorous, feminine elegance on which she has built her reputation. Her success arises from a passion for her craft, and an understanding of the balance required for a hat to flatter and finish an outfit.

Rachel Trevor Morgan is currently holding a special sale with 50% off her SS20 collection.

Mojo and McCoy sell a wide range of unique labels including Saloni, Beulah and Temperley. They are offering my followers 20% off full price items using the discount code: theladysmaid20 

Wilbur & Gussie is a British handbag brand created by London-based design duo Brett Tyne and Lucy Lyons who named the brand after their childhood pets. The classic envelope silk clutches are perfect for accessorizing elegant occasion wear and I love the way you can add a touch of whimsy by customizing the clutch with a brooch – they have everything from a frog to a fish! Their clutches have the royal seal of approval too and have been carried by The Duchess of Cambridge and The Duchess of Sussex .

Wilbur & Gussie are currently donating 10% of all sales to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch pictured above.

Caroline Charles has run a successful fashion business for 50 years.  A popular designer with the late Diana, Princess of Wales, Caroline was made an OBE in 2002. Her classic and colourful dresses and coats are a perfect choice for formal events like Royal Ascot. She also has a really pretty range of tea dresses for more casual summer occasions. This pretty pastel “fleur” dress is one of my favourites.

10% off full price items at Caroline Charles is available during Royal Ascot week and 10% of profits will be donated to the Royal Ascot Charity Appeal. Discount code: THELADYSMAID10

Susan Caplan is a luxury vintage costume jewellery brand combining both vintage and contemporary style. There’s something for everyone here – from classic elegant pearls to big bling brooches!

15% off all jewellery at Susan Caplan is available with my discount code and 10% of profits will be donated to the Royal Ascot Charity Appeal

Discount Code: LADIESMAIDxSC

Ethereal London create some really feminine, elegant silk dresses all designed, sourced and produced in the UK. I love the way their dresses offer various sleeve lengths and hem lengths to cater for different tastes. Two of my favourites are the Ophelia Dark for autumn/winter and the Ophelia Light for spring/summer.

Etheral London are offering 10% off their full collection using the discount code: ladysmaid10. 10% of sales will be donation to the Royal Ascot Charity Appeal.

Camilla Rose hats always add a fun flourish to you occasion wear. I find they’re perfect for those hard to accessorise multi-coloured dresses. The Volute in emerald green is a particular favourite of mine,

10% of sales at Camilla Rose during Royal Ascot week will be donated to the Royal Ascot Charity Appeal. (Quote The Lady’s Maid when purchasing).

I’ve long been a fan of the timeless elegance of Katherine Hooker coats. They currently have a sale on with up to 65% off and a new Spring/Summer collection of pretty floral tea dresses.  Katherine Hooker are offering 10% off during Royal Ascot week and a 10% donation on profits to the Royal Ascot Charity Appeal.

Sargasso & Grey make “shoes that don’t squeeze” featuring a wider toe box to  give feet a little extra breathing space. They use memory foam padded insoles for softness underfoot, and breathable arch supports to help tired feet feel fit and fresh. A perfect choice for Mother’s of the Bride on their feet all day!

15% off all shoes and bags at Sargasso & Grey and 10% of profits will be donated to the Royal Ascot Charity Appeal

Discount Code: ladysmaid

Lisa Redman‘s silk velvet headbands and bows are handmade in Lisa’s Notting Hill studio and hand embellished with enamel pearl and Swarovski crystal.

Available to pre-order in all the colours of the rainbow seen below.

Please contact Lisa Redman for enquiries or to pre-order.

10% of sales at Lisa Redman will be donated to the Royal Ascot Charity Appeal.

VAAI London is an emerging designer creating elegant dresses and silk separates with an Eastern influence, designed in London and made in ateliers in the UK or New Delhi, India. I’m a dress person usually but I love their silk palazzo pants. They currently have a sale on with up to 40% off selected pieces and are donating 10% of sales to the Royal Ascot Charity Appeal on purchases made with the code: THELADYSMAID. Vaai will be at the Luxury Designer Collective Pop-up in Marylebone from Tuesday 16 June.

Katya Wildman, a former television costume designer couldn’t find the right dress for her curves so she went ahead and designed one and Bombshell was born!

Katya is an expert in designing dresses with draping and panelling in all the right places to flatter the female form. My favourite style is the new silk Grace tie front shirt dresses in these rich emerald and regal purple colours.  Bombshell is offering my followers 15% off during Royal Ascot week. Discount code: LADYSMAID15. 5% of sales will be donated to the Royal Ascot Charity Appeal.

Keep an eye on my Royal Ascot At Home webpage for more updates next week!