The Cheltenham Edit

12 coats to cover up in style at the Cheltenham Festival next month

Top row L-R: Cordings, House of Bruar, eBay, House of Bruar, Latham & Taylor, Vintage tweed coat – The Lady’s Maid Preloved (email to purchase).

Bottom row L-R: Bella Freud, Monsoon, Katharine Hooker, Monsoon, Katharine Hooker, Karen Millen.

Wear it with:

The coat is the main event of the outfit at Cheltenham so you can keep it simple underneath – a merino roll neck paired with a tweed skirt is a good classic option. March weather can be topsy turvy so an extra thermal layer underneath is a good idea too.

  1. Tweed skirt – Really Wild Clothing
  2. Merino roll neck – Cos
  3. Thermal vest – M&S
  4. Opaque tights – John Lewis


I favour a traditional country look at Cheltenham but tweeds don’t have to be dull and old fashioned and can look stylish when worn with the right accessories. A silk scarf will add a touch of chic to the country look – I like this equestrian themed one from Holland Cooper or you could trim your coat with a faux fur collar. I love this chic burgundy felt trilby style had from Lock Hatters which would pair well with a tweed coat. A good pair of block leather heels is essential too – Fairfax & Favor have a wide range.

  1. Trilby
  2. Leather Gloves
  3. Feather Hat Pin
  4. Brown leather boots
  5. Tan Handbag
  6. Silk scarf

Hat matching:

Hats from left to right: Justine Bradley-Hill, Juliette Botterill, Camilla Rose, Sally Ann Provan, Sarah Cant.

Coat – Shrimps, Top – Cos, Earrings – Kiki McDonough, Hat – Rosie Olivia, Gloves – Mulberry, Boots – Fairfax & Favor, Skirt – Really Wild Clothing, Bag – Fairfax & Favor.

Christmas Jumpers

A round-up of my favourite fair isles and novelty knits to wear for the festive season.

Ladies Shetland Fairisle Crew – The House of Bruar

Donegal fair isle jumper – Campbells of Beuly

Jacquard knit jumper – H&M
Ivory cashmere blend fair isle jumper – Hobbs
Fair isle cherry red roll neck jumper – FatFace

Camel fair isle jumper – Hush
Burgundy fair isle jumper – Baukjen (15% off with my code: ALICIA15)
Pink fair isle jumper – Justine Tabak

Emerald green colour block fair isle jumper – Brora
Fair Isle V neck cardigan – Marks and Spencer

Fair Isle funnel neck jumper – M&S

Willow Fair isle jumper – Rag & Bone
Ivory fair isle jumper – Nili Lotan
Tinsel Fair Isle knit jumper – Warehouse
Flower fair isle knitted jumper – Warehouse

Blue fair isle jumper – Molly Goddard

Navy fair isle jumper – Toast
Fair isle bear jumper – Ralph Lauren
And/Or at John Lewis
Fair isle crew neck jumper – Gant
Fair isle roll neck jumper – Reiss

Porcelain fair isle jumper – The White Company
Fair Isle Christmas jumper – Next
Cashmere mix robin fair isle maternity jumper – JoJo Maman Bebe
Blush pink star longline jumper – Next
Red Christmas Jumper – H&M
Black Christmas jumper – H&M
Sequin star jumper with cashmere – The White Company
Blue fair isle sequin jumper – Monsoon

Red star knit jumper – Monsoon
Teal star jumper – Monsoon
Green robin intarsia jumper – Joules

Black sequin star jumper – Monsoon

Embellished crew neck jumper – Jigsaw
Diana Red Women’s Sheep Jumper – Warm & Wonderful

AW dresses

18 dresses that have caught my eye for AW 21, featuring festive checks, cosy cords and luscious velvets – it’s hard to pick a favourite!

Leon & Harper Reglisse Dress – Leon & Harper. I have the tartan version of this dress from last year – It’s a really comfy soft cotton and easy to layer with a tank top for extra warmth. I love the patchwork mix of different autumnal fabrics.

Tartan Harrogate dress – Justine Tabak. I bought this dress a couple of weeks ago and have already worn it multiple times – I love the multi-toned tartan and the loose fit – the perfect casual dress for weekend walks.

Charcoal and ruby plaid shirt dress – Brora. A great casual check dress for the festive season.

Sophia burgundy check dress – Ophelia & Indigo. I love the burgundy/blue check in this easy-to-wear cotton dress – also available in a shorter version.

Checked midi dress – Monsoon. This brown/black check dress would be easy to dress up or down for work or weekend.

Raspberry Cord Dress – Pink City Prints. I love the frill shoulder detail on this prarie style berry cord dress.

Candy Vine Margaret Dress – Pink City Prints. The burgundy velvet trim on this cotton dress is so pretty

Spot mesh fit and flare dress – Coast. I love the sheer spot mesh sleeves to add a bit of fun to this classic dress from Coast.

Novella midi dress – Jane Atelier. An elegant dress for winter weddings with the prettiest frill detail around the neckline.

Calla burgundy velvet dress – Beulah. This dress stopped me in my tracks when I spotted it yesterday. Beulah have just launched a velvet collection of dreamy dresses and this is my favourite. I love the pearl buttons and balloon sleeves. I also like the slightly raised waistline which will be flattering on petite figures.

Cotton checked midi dress – Albaray. I love the burgundy / pink mix in this easy-to-wear check dress – a great weekend throw on number.

Shae cord dress – By Iris. The popular Shae style is back in a raspberry pink needlecord. I have this style in red from last year so can highly recommend!

Forest Cord Dress – Pink City Prints. Forest green is one of my favourite colours at this time of year. This needlecord dress can be worn loose for a more casual look or cinched in with the matching waist tie. I’d wear it with burgundy boots for weekend walks.

Tahlia Yoke Dress – By Iris. I love the velvet edging on this pretty teal cotton dress. Wear with a navy thin polo neck underneath for added warmth.

Circle print lace detail emerald silk dress – Brora. I love the black lace detail on this dress – it would look good worn with a black belt.

Yascoolia midi dress – Y.A.S. This dress looks way more expensive than it is. It reminds me of something by Erdem. I love the retro style and jacquard fabric. It would be good for a winter wedding or to dress up on Christmas Day.

Emerald and charcoal gingham shirt dress – Brora. I have the navy/green version of this style from last year. I love the frill detail to the neckline and cuffs.

Veronique velvet shirt dress – Monsoon. A gorgeous green velvet dress with pretty jewelled buttons – perfect for festive events.

Wimbledon Style

After a two-year pandemic-enforced break, Wimbledon is back tomorrow. I’ve always loved Wimbledon fortnight – tennis is my favourite sport and Wimbledon is the most stylish of the grand slams, largely due to the traditions of the All England Club and its Royal patronage – it’s the only tennis grand slam with a strict dress code for the players who are expected to wear all white. Respecting the principles of tradition, history and style are what makes the English carry off their seasonal events so well – not changing for change sake, and upholding certain traditions that are important to the attraction of the event. (The most important of these are strawberries and Pimms, of course! 😉 ) Ahead of opening day tomorrow, here are eight Wimbledon-inspired dresses fit for a sunny day out at SW19. 

  1. Dress
  2. Sunglasses
  3. Earrings
  4. Bag
  5. Espadrilles
Baukjen white broderie dress – 15% off with the code: ALICIA15
  1. Dress – 15% off with the code: ALICIA15
  2. Sun hat
  3. Sunglasses
  4. Bag
  5. Sandals

Stay At Home Slippers

With heels a distant memory for most, this winter will be all about the fancy flat and the house shoe. Here are some of my favourite cosy slippers to motivate your feet to stay at home for Lockdown 2.

Checked moccasin, £19.50, M&S
Fireside House Shoe, £251.49
Faux fur cross sliders, £35, The White Company
Velvet bow slider slippers, £55, The White Company

Pom Pom mules, £17.50, M&S
Faux fur open toe mules, £9.50, M&S
Arundel shearling slippers, £55, Hush
Teddy mules, £24, John Lewis
Faux fur mules, £28, John Lewis
Velvet bow slippers, £35, Boden
Pom Pom ballet slippers, £19.95, Joules
Pink shearling mules, £45, White Stuff
Tartan trimmed faux fur mules, £39, Barbour
Sheepskin slide, £49, Emu Australia

Sweater Weather – Fair Isle Knits

With a winter lockdown looming, cosy comforts are on my mind. I’ve always loved the timeless and traditional look of a fair isle jumper – there’s something reliable and nostalgic about the classic pattern, making them my top pick for the wardrobe this winter when we are all in need of a sweater hug.

The island of Fair Isle, where this distinctive style of knitwear originated, is one of the most remote Scottish islands with a population of only 65. I imagine the people of Fair Isle are a hardy self-sufficient bunch for whom lockdown would be barely noticeable. So if you fancy adopting the style of a stoic Fair Islander, then here are some of my favourite knits for all budgets.

Troy x Brora
The Croft House
White Stuff
The Croft House
Johnstons of Elgin

Royal Ascot At Home

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Royal Ascot might not be going ahead in it’s usual spectacular form this year but that doesn’t mean we have to miss out on the fashion fun!  The spring/summer event season has been particularly difficult for small occasion wear businesses this year so I’m happy to be showcasing a few on this page during “Royal Ascot At Home”, some of whom are offering exclusive discount codes to my followers alongside charity donations. So if you’ve got a postponed wedding to attend later this year or next year,  now is a good opportunity to plan ahead and support these small businesses whilst also helping to raise money for charities helping those affected by Covid-19. Or even if you haven’t got a wedding to go to I think we could all do with a lockdown treat!

Click here if you would like to make a direct donation to the Royal Ascot Charity Appeal

Find out more about the charities the appeal is raising funds for here.


Featured Brands:

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I’ll be posting a new premium hat on my Royal Ascot at Home page each day, Monday 15 – Saturday 20 June up for sale at  The Cotswold Hat Club. 20% of the purchase price will be donated to the Royal Ascot Charity Appeal.


Unless otherwise stated the discount codes mentioned below will be valid from 14-30 June 2020 


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Lalage’s designs combine classical elegance with distinctive detailing for a look that embodies sophistication and style.  Her collection is feminine but without the frills so ideal for a wide range of occasions from work to weddings. This dress coat is one of my favourite styles as I think it flatters most figures and is easy to wear – I love the little brocade detailing on the cuffs and front fastening. Lalage also has a great collection of stylish handbags in a wide range of colours, handcrafted in Italy and Spain, using the finest Italian leather.

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10% of sales at Lalage Beaumont during Royal Ascot week will be donated to the Royal Ascot Charity Appeal. (Quote The Lady’s Maid when purchasing).

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Rachel Trevor-Morgan holds a Royal Warrant as Milliner to HM The Queen and operates from a 17th century atelier in St James’s, London. She is renowned for her beautiful handwork and design resulting in the glamorous, feminine elegance on which she has built her reputation. Her success arises from a passion for her craft, and an understanding of the balance required for a hat to flatter and finish an outfit.

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Rachel Trevor Morgan is currently holding a special sale with 50% off her SS20 collection.


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Mojo and McCoy sell a wide range of unique labels including Saloni, Beulah and Temperley. They are offering my followers 20% off full price items using the discount code: theladysmaid20 


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Wilbur & Gussie is a British handbag brand created by London-based design duo Brett Tyne and Lucy Lyons who named the brand after their childhood pets. The classic envelope silk clutches are perfect for accessorizing elegant occasion wear and I love the way you can add a touch of whimsy by customizing the clutch with a brooch – they have everything from a frog to a fish! Their clutches have the royal seal of approval too and have been carried by The Duchess of Cambridge and The Duchess of Sussex .

Wilbur & Gussie are currently donating 10% of all sales to the World Health Organisation’s COVID-19 Solidarity Response Fund. All purchases made with the code: TLMRAINBOW will receive a free rainbow crystal brooch pictured above.

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Caroline Charles has run a successful fashion business for 50 years.  A popular designer with the late Diana, Princess of Wales, Caroline was made an OBE in 2002. Her classic and colourful dresses and coats are a perfect choice for formal events like Royal Ascot. She also has a really pretty range of tea dresses for more casual summer occasions. This pretty pastel “fleur” dress is one of my favourites.

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10% off full price items at Caroline Charles is available during Royal Ascot week and 10% of profits will be donated to the Royal Ascot Charity AppealDiscount code: THELADYSMAID10


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Susan Caplan is a luxury vintage costume jewellery brand combining both vintage and contemporary style. There’s something for everyone here – from classic elegant pearls to big bling brooches!

15% off all jewellery at Susan Caplan is available with my discount code and 10% of profits will be donated to the Royal Ascot Charity Appeal

Discount Code: LADIESMAIDxSC

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Ethereal London create some really feminine, elegant silk dresses all designed, sourced and produced in the UK. I love the way their dresses offer various sleeve lengths and hem lengths to cater for different tastes. Two of my favourites are the Ophelia Dark for autumn/winter and the Ophelia Light for spring/summer.

Etheral London are offering 10% off their full collection using the discount code: ladysmaid10. 10% of sales will be donation to the Royal Ascot Charity Appeal.

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Camilla Rose hats always add a fun flourish to you occasion wear. I find they’re perfect for those hard to accessorise multi-coloured dresses. The Volute in emerald green is a particular favourite of mine,

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10% of sales at Camilla Rose during Royal Ascot week will be donated to the Royal Ascot Charity Appeal. (Quote The Lady’s Maid when purchasing).


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Screen Shot 2020-06-13 at 11.11.20I’ve long been a fan of the timeless elegance of Katherine Hooker coats. They currently have a sale on with up to 65% off and a new Spring/Summer collection of pretty floral tea dresses.  Katherine Hooker are offering 10% off during Royal Ascot week and a 10% donation on profits to the Royal Ascot Charity Appeal.


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Sargasso & Grey make “shoes that don’t squeeze” featuring a wider toe box to  give feet a little extra breathing space. They use memory foam padded insoles for softness underfoot, and breathable arch supports to help tired feet feel fit and fresh. A perfect choice for Mother’s of the Bride on their feet all day!

15% off all shoes and bags at Sargasso & Grey and 10% of profits will be donated to the Royal Ascot Charity Appeal

Discount Code: ladysmaid



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Lisa Redman‘s silk velvet headbands and bows are handmade in Lisa’s Notting Hill studio and hand embellished with enamel pearl and Swarovski crystal.

Available to pre-order in all the colours of the rainbow seen below.

Please contact Lisa Redman for enquiries or to pre-order.

10% of sales at Lisa Redman will be donated to the Royal Ascot Charity Appeal.



VAAI London is an emerging designer creating elegant dresses and silk separates with an Eastern influence, designed in London and made in ateliers in the UK or New Delhi, India. I’m a dress person usually but I love their silk palazzo pants. They currently have a sale on with up to 40% off selected pieces and are donating 10% of sales to the Royal Ascot Charity Appeal on purchases made with the code: THELADYSMAID. Vaai will be at the Luxury Designer Collective Pop-up in Marylebone from Tuesday 16 June.

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Katya Wildman, a former television costume designer couldn’t find the right dress for her curves so she went ahead and designed one and Bombshell was born!

Katya is an expert in designing dresses with draping and panelling in all the right places to flatter the female form. My favourite style is the new silk Grace tie front shirt dresses in these rich emerald and regal purple colours.  Bombshell is offering my followers 15% off during Royal Ascot week. Discount code: LADYSMAID15. 5% of sales will be donated to the Royal Ascot Charity Appeal.

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Keep an eye on my Royal Ascot At Home webpage for more updates next week!


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